This paper considers the role of perceived risk in consumers satisfaction and acceptance of direct selling. Direct selling definition and meaning collins english. Meaning, pronunciation, translations and examples log in dictionary. Its associated with promotion and advertising that makes a direct call to action. Direct selling is a distribution method for consumptive product or service through personnel contact sales personnel to the purchaser and at different commercial locations, mainly at home. However, the direct selling education foundation of usa in 1992 had a definition on direct selling. Direct selling definition, types, advantages, disadvantages. Direct selling definition at, a free online dictionary with pronunciation, synonyms and translation. This article presents a definition and discussion of direct selling, a marketing method that has received scant attention in the literature. Direct selling definition is the selling by a manufacturer, producer, or agent to someone other than a wholesaler or intermediary. Direct marketing is a very popular and widely used method of informing people about products and services. Instead, sales occur at home, work, online, or other nonstore locations.
Direct sellinga global industry empowering millions in india. Direct marketing is the practice of reaching markets by directly reaching out to the customer. Direct selling is a method of selling where seller directly contacts the customers and sell products in nonretail environments such as by meeting them at their home or public places. Direct selling refers to selling products directly to the consumer in a nonretail environment. The following are common types of direct marketing. Direct selling meaning in the cambridge english dictionary. Indirect selling definition in the cambridge english. This system often eliminates several of the middlemen involved in product distribution, such as the regional distribution center and wholesaler.
Reaching customers with highly targeted ads based on factors such as context. Direct selling has been exhibiting in the last decade substantial growth in sales. Direct selling is discussed from operational, tactical. Direct selling definition of direct selling by merriam.1283 170 859 349 394 318 537 492 804 1155 1206 25 1236 283 247 905 460 514 1364 70 236 726 460 1437 1160 284 666 1010 1433 1129 999 651 1042 1173 612 1499 345 825 374